Advertising and Sponsorship in the NGO Directory
Reach NGOs, donors and development organisations with a targeted advert
Directory Advertising explained
Development organisations buy vehicles, fuel, insurance, audit services, software, medical supplies, construction, training and travel. They do it on the basis of trust and referrals, and they do it across eight countries. An advert in the NGOs Eastern Africa Directory places your business in front of those decisions, in a publication that is read and kept rather than scrolled past.
We deliver this service across 8 countries: Kenya, Uganda, Tanzania, Rwanda, Burundi, Somalia, South Sudan, Democratic Republic of the Congo, working from our office in Nairobi.
Who this is for
- Banks, insurers, SACCOs and financial service providers
- Vehicle, fuel, logistics, aviation and fleet suppliers
- ICT, software, telecommunications and office suppliers
- Audit, legal, consultancy, health and professional service firms
Why advertising here works differently
Digital advertising reaches an audience for a second. The directory is a working reference book: procurement officers keep it on the desk, programme managers use it to find contacts, and donor offices use it when shortlisting partners. An advert in that setting is seen repeatedly, in a context where the reader is actively looking for suppliers and partners.
The readership is also unusually qualified. It includes NGOs and development organisations with real budgets, embassies and donor agencies, corporate sustainability teams, universities and county or district offices.
Placements, formats and editions
Adverts are available in a range of sizes from a quarter page to a full page, with premium positions available at the front of the book and within the most-read country or sector sections. Advertisement artwork is printed in the same house style as the rest of the directory, which keeps the page clean and your message easy to read.
Every advert also appears in the electronic edition, where it can carry a clickable contact route such as a website address, email or telephone number. That gives you the reach of print with the measurability of digital.
Sponsorship and partnership packages
Beyond display space, businesses can sponsor sections of the directory, support the printing of a country or sector edition, or sponsor our workshops and training sessions for NGOs. Sponsorship is usually the most cost-effective option for companies that want visible association with the sector rather than direct selling.
We will tell you honestly which option matches your objective. If your customers are the organisations themselves, a targeted advert works well; if your objective is reputation and recruitment visibility, sponsorship is usually the better buy.
What you receive
- Advert placements from quarter page to full page
- Premium positions in country and sector sections
- Electronic edition listing with a clickable contact route
- Section and print sponsorship packages
- Artwork advice and layout support
Other services
Directory Advertising: common questions
Who reads the directory?
Readers include NGOs and development organisations, donor agencies, embassies, corporate CSR and sustainability teams, universities, and county or district government offices across the region.
Can I book an advert in one country only?
Yes. We can place your advert in a specific country or sector section, or across the whole regional edition, depending on where your customers actually are.
Do I need to supply finished artwork?
You can supply finished artwork if you have it. If not, send your logo, brand colours and text and we will lay the advert out for your approval before printing.
Related pages
Browse verified NGO profiles by country, see how we support organisations and businesses, or read the guides that answer the questions we are asked most often.
NGOs by country
Find organisations country by country.
What we do
Services for NGOs, businesses and donors.
Guides and answers
Sector guides, common questions and next steps.